Here you’ll find examples of content I’ve produced and provided creative strategy on. If pieces were concepted and strategized by me, but produced by someone other than myself, they have been fully credited. This is a mix of personal and professional projects.

Social content

Activation for No Ban No Wall campaign
Designed by Lauren Murphy
Designed by Lauren Murphy
Designed by Lauren Murphy
Designed by Christina Landucci, written by Karla Leyja
Designed by Christina Landucci, written by Karla Leyja
Designed by Christina Landucci, written by Karla Leyja
Designed by Christina Landucci, written by Karla Leyja
Designed by Christina Landucci, written by Karla Leyja
Designed by Christina Landucci, written by Karla Leyja

Video creative strategy

In partnership with Uber, IRC produced this video showcasing the story of the Welo family, recently reunited after fleeing the Democratic Republic of Congo more than 16 years ago. As lead project manager, I managed production of the shoot, scripting, editing, and feedback from various stakeholders across IRC and Uber. This film was shot and directed by Andrew Oberstadt, edited by Chad Clendinen and Andrès Brenner, and produced by Poppy Bullen.

As lead project manager for all global retention teams, I collaborated with fundraisers and creatives to roll out original, integrated supporter journeys across the US, UK, Sweden, Germany, South Korea, and 30+ satellite regions. This was a massive project and included original shoots across the globe all on the! same! day! This film was produced, filmed, and edited in-house by IRC staff, and was fully translated with original VO for each market. It was a LOT of work, but ended up being a huge success. It’s a beautiful video and one of my proudest accomplishments. It was concepted by Chad Clendinen, filmed by local IRC communications staff, edited by Ryan Medeiros, written by Azy Groth (that’s her voice in the English version, too), and produced by Abeera Atif. Illustrations by Blythe Gurche.

This was the first “year in review” video IRC ever produced.The Creative Studio concepted it from a blank page, and used original footage collected during 2023. Producing this video was a very fun challenge, and due to its success, the year in review is now an annual tradition. It was concepted by Chad Clendinen and edited by Andrès Brenner, Ryan Medeiros, and Andrew Oberstadt.

Direct mail fundraising pieces

The “IRC at Work” newsletter is a twice-annual donor communications piece. As lead project manager, I produced each newsletter from end to end, including leading creative kick-off calls with US fundraising representatives and creative leads. The 2024 fall edition of “IRC at Work” was designed by September Edelen and written by Kelsey Marden.